Welcome to Sutrakaar
Handloom Sarees!

‘SUTRAKAAR’ in Sanskrit means The Weaver- the name considered apt for the handloom venture honoring Weavers and Artisans. Sutrakaar started its journey in 2016 with the sole purpose of promoting Handlooms & Handloom Sarees.  

The brand Sutrakaar is an online store displaying handlooms and works of artisans. Every product is handpicked and very tastefully curated.

A lot of fieldwork and research has gone in by team Sutrakaar before launching the online store, visiting weaving hubs in Tamilnadu, Andhra Pradesh, Gujarat, West Bengal, and Madhya Pradesh. It was essential to understand the life of the weavers, master weavers, and award winners at the grass-root level. 

The blog by Manju Hinduja – Founder /Designer, where she shares her experiences gathered during fieldwork and research. She tries to understand the battles of the weavers and the handloom industry, hoping that the insights gathered and shared will help people value our cultural heritage and reach out to support our weavers in their beautiful way! 

Sutrakaar believes in ethical practice and social responsibility. The weavers and the end customer are top priorities at Sutrakaar. Maintaining high standards at every level of business leads to a delightful experience for the customer.

The online store of Sutrakaar has collections of beautiful, vibrant colors of sarees handpicked tastefully! The policies at Sutrakaar are customer-centric that facilitate a delightful shopping experience!

Sutrakaars Vision

To develop a Handloom workshop/factory to provide sustainable employment to Handloom weavers.

Sutrakaar’s Mission

  • To put it simply, promoting handlooms and handcrafted textiles- India’s beautiful cultural heritage.
  • Empowering weavers & artisans by sharing knowledge and exposing them to the digital world. This will help them to upgrade and upskill themselves.
  • To build the brand in the domestic as well as international market.


  • Providing the weavers with the best quality of raw materials for production.
  • Releasing the weavers of the financial burdens while production.
  • Organizing the best looms and accessories.
  • Market orientation.
  • Help them realize the value of saving and schemes offered by GOI



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